Graham Henderson provides expert advice across a wide range of aviation activities
Airline analysis, restructuring and privatization Review an airline's current and historical performance, covering flight operations, ground operations, maintenance & engineering, commercial and financial functions. Identify and implement areas where performance can be improved. Identify strategic options and support privatization transaction.
Formulating Strategic Plans for Business Expansion By reviewing an airline's performance and analyzing its competitive positioning, develop strategic plans to improve performance and results.
Route network analysis and aircraft selection Examine individual routes, or/and geographic route groups to identify strong performers and those performing less well. Develop outline P&L analyses for potential new routes. Review possible suitable aircraft for existing or potential new routes and make recommendations based on likely performance, cost of acquisition and cost of opreration.
Process analysis and cost reduction Review processes, procedures and systems supporting various airline and airport activities; analyze these and develop changes that streamline the process and reduce cost.
Organization and personnel restructuring An airline's organization should support the business and be determined by the business needs. The organization should not drive the business. Benchmarking against best practice, review the organization structure, reporting lines and process, and personnel numbers and make recommendations for change.
Financial Operations As well as developing commercial activities that will improve performance, we advise on revenue accounting and management accounting systems and processes.
Revenue Management Revenue Management is acknowledged as being one of the most powerful tools for maximizing revenue. Control of inventory and pricing enables airlines to sell seats to the right customer at the right time for the right price. By systematically examining an airline's systems and processes we can identify areas where changes will improve results.
Developing Advertising & Promotional Campaigns John Wanamaker said "Half the money I spend on advertising is wasted; the trouble is I don't know which half". This late 19th century department store merchant must have foresen that with margins in the airline industry being as slim as they are, a structured approach to advertising and promotion as part of a comprehensive marketing and sales plan is essential to ensure maximum value for A&P spend.
Creating Added Value Services and Incentives It is essential for an airline to differentiate itself from its peers on more than just price; use of innovative technologies, in-flight and on-ground product and service, style and partnerships are just some of the tools available to an imaginative airline in creating meaningful value for its customers.
Identifying and Targeting New Growth Markets Many markets are saturated with competitive service, making it increasingly important for airlines to seek new route opportunities. Identifying profitable new routes is key to success and our worldwide experience enables us to see the wood through the trees. As well, we are adept at identifying new passenger segments to build a broader customer base.
Establishing and Maximizing Strategic Alliances Airlines typically seek strategic allicances with other airlines and this remains an important strategy. We are experienced in identifying potential partners and assisiting in identifying the benefits of such alliance. We also look beyond airline partners and seek to develop partnership with an airline's service providers.
Albion Aviation Advisory Inc., 3705 S. George Mason Dr., Suite 1005S, Falls Church Va 20041, USA Tel: +1-703-879-2405; Fax: +1-703-879-5191; Mobile: +1-571-331-3006; email: firstname.lastname@example.org